Every time a surfer goes for a wave there’s the possibility of a wipeout. Every time a skateboarder is on a mega ramp, there’s a possibility of broken bones. Creative work provides you with the opportunity for risk. With everything thing you create, there’s always the risk that it might not strike a chord with its intended audience. That’s not a bad thing since it’s prerequisite for flow. Part of the reason creative people and extreme sports athletes are able to get into flow on a regular basis is because their environments provide novelty. – Flow Genome Project